I designed a clean, professional one-pager infographic for The Bitcoin Adviser. I used a custom, clear layout to present complex financial ideas in a simple and engaging way. The design communicates the value of their services at a glance, making it an effective tool for both print and digital use.

• Cognitive Load Reduction: I used a Venn diagram structure to simplify complex Bitcoin IRA services into three digestible pillars. This reduces the mental effort required for a person to understand the core value proposition.

• Visual Hierarchy: I focused on a thoughtful layout that guides the eye through the data naturally. This ensures the most critical security features are seen first.

• Inclusive Design: The high contrast colour palette ensures readability across various screen brightness levels and print qualities. This maintains accessibility for a broad demographic.

• Information Architecture: The layout was structured to prioritise scannability. This allows the user to grasp the relationship between the exchange, the administrator and the wallet immediately.

I created this poster and flyer for a Bitcoin community event using original hand-drawn illustrations and a custom layout. The artwork combines playful visuals with bold, event-focused messaging to reflect the community’s energy. I focused on making the design stand out at a glance while ensuring a cohesive feel across all print materials.

• Physical to Digital Bridge: I placed the QR code specifically within the natural thumb zone of the flyer to ensure a frictionless transition from the physical print to the digital event page while the user is holding their device.

• Information Architecture: I used a high-contrast typographic hierarchy to ensure core event details were scannable from a distance. This reduces the cognitive load for attendees in a busy social environment.

• Asset Scalability: The hand-drawn illustrations were designed as scalable vectors to allow for consistent rendering across multiple formats. This ensures the visuals remain sharp on everything from small flyers to large-scale banners.

This is my original hand-drawn teddy bear illustration created specifically for a titanium Bitcoin backup plate. It shows how even high-security Bitcoin tools can feature thoughtful design and personal style. The artwork combines a rugged aesthetic with detailed line work to ensure the design remains clear when etched onto a metallic surface.

• Contextual Design: I created this illustration with the specific physical constraints of titanium etching in mind. I used clean, bold line work to ensure the visual remains legible and doesn’t degrade over time or under harsh conditions.

• Information Hierarchy: The core messaging of the piece is balanced around the central character. This ensures that the primary brand slogans are the first thing a person identifies when viewing the plate.

• Emotional Design: By applying a playful and detailed character to a high-security recovery tool, I turned a cold, technical object into a more personal and engaging item for the user.

• Asset Durability: The hand-drawn elements were refined into a high-resolution format to ensure the etching process produces a crisp, professional finish that maintains the integrity of the original artwork.

I designed a structured timeline infographic for the Commonwealth Bank’s new employee portal, One.CBA. The layout highlights key milestones and important dates in the onboarding process to help new staff understand what to expect. I used minimalist design elements and consistent branding to guide users through their journey and make the onboarding experience feel organised and welcoming.

• Simplified Complexity: I translated a complicated business transition into a linear timeline. This helps new employees see their progress at a glance and reduces the confusion of moving to a new system.

• Logical Categorisation: I grouped the portal features and dates into specific stages. This helps new staff find exactly what they need for their current task without having to look through the entire timeline.

• Information Priority: I used clear icons and a bold path to lead the eye through the timeline. This ensures that the most important dates and milestones are the first things a person notices.

• Brand Alignment: I ensured the layout followed the Commonwealth Bank’s strict brand guidelines while creating a custom look for the portal. This makes the onboarding material feel like an official part of the bank’s ecosystem.

I designed a learning journal for the Commonwealth Bank’s SponsHERship leadership program. The ebook combines clear layouts with an editorial style to support female leaders. I focused on making leadership content easy to digest and encouraging participants to engage with the material throughout the modules.

• Brand Governance: I worked within the Commonwealth Bank’s brand guidelines to ensure the document met all corporate identity standards. I balanced these requirements with a visual style that felt unique to the SponsHERship program.

• Content Segmentation: I organised the material into distinct modules. This prevents information overload and allows participants to focus on one learning objective at a time.

• Interactive Elements: The layout includes specific areas for reflections and action points. This turns the ebook into a practical tool rather than just a document to be read.

• Visual Navigation: I used a consistent system of colours and icons to mark different sections. This helps the user find their way through the journal and distinguish between core tasks and extra reading.

I designed a bold cover for The Big Print by Lawrence Lepard. The layout reflects the book’s themes of currency and economic change by using a torn-paper effect to reveal a US hundred-dollar bill. I worked closely with the client to create a design that stands out in digital marketplaces and physical print, contributing to a strong sales performance.

• Visual Metaphor: I used a torn-element graphic to physically represent the concept of uncovering the truth about sound money. This immediate visual hook allows the reader to understand the book’s core premise without needing to read the subtitle first.

• Information Hierarchy: I prioritised the title and the central graphic to ensure the book remains legible even as a small thumbnail on digital storefronts.

• Aesthetic Intent: The high-contrast orange and black palette was chosen to grab attention in a crowded market. This ensures the product is easily identifiable to the target audience.

• Market Alignment: I balanced the playful torn-paper style with traditional serif typography to maintain a sense of authority and credibility, fitting the serious financial subject matter.

I designed this logo for Increment Technology Creatives. The mark uses geometric shapes to create a sharp, balanced look that works at any size. I focused on making a versatile identity that stays clear on digital screens and physical items, so the brand stays consistent as it grows.

• Scalability: I built the mark using maths-based ratios, so it does not fall apart when it is small. It stays readable on a mobile app header or a large sign without losing its shape.

• Visual Meaning: The design incorporates a stylised delta symbol to show change and progress. It gives a quick visual link to what the company does.

• Optical Edits: I manually adjusted the curves and gaps so the logo looks right to the human eye. This fixes the subtle visual tension you get with basic computer-generated shapes.

• Adaptability: I tested the logo on different backgrounds and light levels. It works in light and dark mode without needing a new version of the file.

I developed the visual concept and layout for the Abundant Mines Bitaxe competition. The design focuses on high-energy visuals to grab attention and appeal to the Bitcoin mining community. I balanced the technical product shots with clear event details to drive contest entries.

• Call to Action Placement: I positioned the QR code as a central focal point. This ensures a direct path for the user to enter the competition immediately without having to search the page for instructions.

• Information Hierarchy: I used bold typography and colour blocking to separate the headline from the technical specs. This allows the user to understand the “What” (Win a Bitaxe) and the “How” (Scan to enter) in seconds.

• Content Chunking: I broke down the technical benefits of the miner into a simple list. This makes the information easier to digest for a person passing by who might only have a moment to look at the poster.

• Visual Clarity: I ensured the primary URL and brand elements were placed at the bottom to ground the layout, providing a clear final destination for the user journey.

I designed a set of logos for three different internal areas at the Commonwealth Bank: Identity.CBA (a digital access tool), EUX (the End User Experience business unit), and RTO (internal learning and training programs). I focused on making each mark easy to recognise while following the bank’s existing brand style.

• Brand Governance: I used the Commonwealth Bank’s yellow and black palette so these marks feel like an official part of the bank. This means whether a staff member is using a tool or starting a training program, the look and feel stay the same.

• Visual Meaning: For the Identity.CBA tool, I combined an “i” with an open door icon. This gives a quick visual cue for “access,” helping users understand what the tool is for straight away.

• Contextual Design: The EUX and RTO marks were made for a business unit and a learning program. I kept the shapes simple so they work properly across different internal documents, emails, and digital platforms.

• Graphic Clarity: I used bold lines and shapes for all three marks. This ensures the logos stay readable even when they are shrunk down for use as small icons or in the corner of a slide.

I designed a pitch deck for Klick Communications to present a Facebook strategy to Taylors Wines. Using supplied content, I built the layout to match the Taylors Wines website look and feel. I focused on creating a consistent visual experience that made the agency’s proposal feel like a natural extension of the client’s own brand.

• Brand Alignment: I adapted the typography, colour palette, and imagery from the Taylors Wines website. This ensures the deck feels familiar to the client immediately, removing any visual friction during the pitch.

• Information Structure: I took the supplied strategy content and organised it into scannable layouts. By using clear headings and space, I ensured the Klick team could present the plan clearly and keep the audience focused on the core message.

• Persona Visualisation: I designed a “Family Tree” to represent the different brand personas. This turns the persona descriptions into a clear visual map, making it easier for the client to see how the strategy targets different audience segments.

• Visual Rhythm: I balanced high-impact imagery with the content slides to keep the presentation moving. This ensures the pitch maintains a steady pace and keeps the focus on the most important points.

I designed a presentation for Infinity Business Brokers to outline their “Best Practices Process”. I used their existing brand colours and imagery to create a clear, step-by-step guide for their clients. I focused on making the technical stages of a business sale easy to follow, ensuring the deck works as both a presentation and a reference document.

• Linear Pathing: I designed a numbered process graphic that maps out the five stages of a sale from appraisal to closing. This gives the audience a clear roadmap of the journey, so they always know where they are in the sequence.

• Information Chunking: I broke down complex stages like “Market Preparation” and “Managing the Transaction” into small, digestible points. This prevents the slides from being overwhelming and helps the presenter keep the audience focused on one topic at a time.

• Visual Anchors: I used bold, full-width red banners to mark the start of new sections. This creates a clear visual break in the deck, signalling a change in topic and helping the viewer mentally categorise the different parts of the sale.

• Brand Alignment: I integrated the Infinity logo and red-toned architectural imagery across the layouts. This ensures the deck feels like an official and reliable part of the business’s identity, building trust with potential clients.

I designed the logo and identity for Renegade Consulting. The brand uses a heavy, slanted ‘R’ icon and a lime and black palette to stand out from blue-toned corporate firms. I focused on making a mark that looks fast to reflect the brand’s approach to business strategy.

• Visual Momentum: I used an italicised, heavy-weight mark for the ‘R’ icon to suggest forward movement. This gives the brand an active feel that matches the name.

• Graphic Contrast: The lime green against black ensures the identity is easy to see on digital screens. This pairing makes the brand feel energetic compared to competitors.

• Typographic Hierarchy: I paired the custom ‘R’ with a sans-serif for “CONSULTING.” This keeps the brand legible while focusing on the main icon.

• Adaptable Assets: The mark works as a standalone icon or with the full wordmark. This allows the brand to stay consistent across social media and presentation decks.

I designed process cards for Iris Energy to help staff use Microsoft Teams meeting rooms. The cards break down technical setups into simple steps, using icons and branding to help people get through meetings without technical hitches.

• Step-by-Step Mapping: I organised the instructions into “Before” and “During” your meeting. This lets users find the exact information they need based on where they are in the process, rather than hunting through a single list.

• Visual Iconography: I used a set of custom icons that match the actual buttons on the Teams interface. This creates a direct visual link between the card and the screen, making the instructions faster to follow.

• Colour Coding: I used numbered green markers to tie specific instructions to the visual screenshots. This helps the user see exactly where they need to tap or click on the hardware.

• Branding Integration: I used the Iris Energy logo and green palette to ensure the guides feel like an official part of the office environment, making them more likely to be used and trusted by staff.